When you’re early on in the life cycle of a fast-growth company, you have to be nimble and a little scrappy to get things out to your customers. That scrappiness can later bite you in the ass though, as you fall into a trap of having a disjointed experience. I used this understanding to have a portion of the design roadmap carved out to establish a design system, as well as brand guidelines. This project included working with branding and marketing, as these guidelines not only affected our website and apps, but our print ads as well as TV marketing.