My Sales Page Overhaul
Company
The RealReal
Type
Webapp Feature
Role
Designer, User Research
There are two distinct top level personas for users of The RealReal, buyer and seller. This project focused on the seller experience, to give a focused on helping the user understand everything about their inventory, commission and earnings at a glance. This helps users maintain confidence in our process and well as reducing the need for users to contact customer service to handle questions and account issues that should be self serviceable.
Getting to final design
It all begins with an idea. A lot of discussions with users, business units, branding and stakeholders, but all of that is needed to make sure you have a strong product to stand behind, that the business as a whole is confident in.
